BookedROI
Try the demo Free audit

For agencies running ads for HVAC, plumbing & roofing contractors

Google counts calls. Your clients count paid jobs.

BookedROI matches every paid Jobber, Housecall Pro and GoHighLevel invoice to the ad that booked it. Then it sends the revenue back to Google Ads and Meta, and writes the client report for you.

Get a free Booked Jobs Audit Try the demo

For one client. Free. We connect it and show you booked jobs and revenue by campaign.

Interactive demo Click through 4 steps · Sample data Open full screen
  • Works with
  • Google Ads
  • Local Services Ads
  • Meta
  • CallRail
  • Jobber
  • Housecall Pro
  • GoHighLevel

Sound familiar?

“Google Ads reports 47 conversions. Meta 32. Call tracking 61 calls. The attorneys signed 9 retainers.”

An agency owner, on Reddit

Every platform counts something. None of them counts what got paid.

The problem

The chain breaks after the phone call.

Google knows who clicked. Jobber knows who paid. Nothing connects the two, so your best campaigns look like your worst.

  1. 01 Ad click Google Ads · click ID attached
  3. 02 Phone call CallRail · 4m 12s · click ID kept
  4. Click ID lost
  5. 03 Job booked Jobber · no click ID
  7. 04 Invoice paid · $6,300 Google never hears about it
Spam call · 0:14 1 conversion
=
Furnace replacement · $6,300 1 conversion

That's how Google Ads scores them today.

A

Forms drop the click ID.

Jobber web forms lose the GCLID. Housecall Pro has no field for it. The trail ends at the CRM.

B

Bidding learns the wrong lesson.

Smart Bidding chases cheap calls, because a $89 tune-up and a $6,300 furnace both count as 1.

C

“The leads are junk.”

Without proof of booked jobs, your client trusts their gut. The account churns.

“There's no way for me to get the gclid into the CRM, its a closed industry CRM called housecall pro.”
Another agency owner, on Reddit

How it works

Reconnect the chain. Every day, on its own.

  1. 01

    Collect

    Calls from CallRail with their click ID. Web forms through a small site script. LSA leads from the Google Ads API. Jobs and paid invoices from Jobber, Housecall Pro or GoHighLevel.

  2. 02

    Match

    Each paid job is matched to its lead: phone, then email, then a similar name at the same address, within 60 days. Unclear ones get a quick yes/no with an AI suggestion.

  3. 03

    Send

    "Booked job", then "Paid: $6,300" go to Google Ads and Meta daily. Lost click ID? Enhanced Conversions for Leads matches on hashed phone and email.

  4. 04

    Report

    A monthly white-label report with your logo: spend, booked jobs, revenue and cost per booked job, per campaign.

Setup

15 minutes per client. First report on day one.

We import the last 90 days when you connect, so you don't wait a month to see anything.

Once for your agencyabout 1 hour
  • Connect your Google Ads manager account
  • Connect Meta Business
  • Add your CallRail API key
  • Upload your logo for reports
Per clientabout 15 minutes
  1. Pick the ad accountsGoogle Ads, LSA and Meta, from lists you already have.
  2. Send a "Connect Jobber" linkThe owner clicks Allow. Read-only. Housecall Pro and GoHighLevel work the same way.
  3. Add the script with Google Tag ManagerKeeps the click ID on web forms.
  4. Pick the CallRail companyCalls come in with their click IDs.
  5. Confirm job valuesWhich job types count as booked, and what "paid" means.
  6. Last 90 days importedFirst report ready. Daily uploads start tomorrow.

Who it's for

Built for one kind of agency. On purpose.

HVACPlumbingRoofingElectricalGarage doors

A good fit if you

  • Run Google Ads, Meta or Local Services Ads for home-services contractors
  • Have clients on Jobber, Housecall Pro or GoHighLevel
  • Track calls with CallRail
  • Are tired of defending "conversions" your client doesn't believe

Not a fit if

  • Your clients run ServiceTitan. It has its own marketing attribution. Use that.
  • Your clients don't track jobs or invoices in software
  • You don't run paid ads

Pricing

One price. Per client. That's it.

BookedROI

$49per client
per month

No contract. No setup fee. Cancel any month.

  • Google Ads, LSA and Meta
  • Jobber, Housecall Pro or GoHighLevel
  • CallRail calls and web forms
  • Daily booked-job and revenue uploads
  • Match review with AI suggestions
  • Monthly white-label client report
  • 90 days of history on day one
Start with a free audit

Pilot offer

$99

for your first month, for 3 clients.

Pick three accounts where you need to prove results. If the numbers don't help you keep them, walk away.

Ask about the pilot

FAQ

Straight answers.

Something missing? Ask on the audit call.

How is this different from WhatConverts?

WhatConverts is a full lead and call tracking platform, and it can pass values back to Google Ads. BookedROI is narrower. It keeps the CallRail you already use and starts from the paid invoice in Jobber, Housecall Pro or GoHighLevel. Every paid job gets matched to a lead, with a quick review when the match is unclear. Booked jobs and revenue go to both Google Ads and Meta. You get a white-label report per client for $49.

If WhatConverts already proves booked revenue for your clients, keep it.

We use ServiceTitan. Will this work?

No, and you probably don't need it. ServiceTitan has its own marketing attribution and ad integrations. BookedROI is for contractors on Jobber, Housecall Pro and GoHighLevel, which don't.

Can't I just build this with Zapier?

You can get part of the way. Zaps break quietly when a field changes. They can't recover a click ID that was never saved. And they don't match a "Carlos" invoice to a "Maria" call at the same address. BookedROI does the matching, retries failed uploads, and shows you what didn't go through.

What about Google's June 2026 API change?

Since June 15, 2026, Google points new offline conversion imports to its Data Manager API instead of the Google Ads API. A homemade script or Zap built on the old route may not work for new setups. Tracking these API changes is our job, not yours.

How do you handle customer data?

Phone numbers and emails are normalized and hashed with SHA-256 before they go to Google or Meta. That's what Enhanced Conversions for Leads and the Meta Conversions API expect. We ask for read-only access to jobs, invoices and customer contact details. We never write to the client's CRM, and we delete a client's data when you disconnect them.

What if a match is wrong?

Matches go phone first, then email, then name plus address. Anything less than clear lands in a short review queue with an AI suggestion. You click yes or no. Nothing unclear is sent without your OK.

Does my client have to do anything?

One click. The owner opens a "Connect Jobber" link and clicks Allow. Everything else happens in your agency account.

What's in the free Booked Jobs Audit?

Pick one client. We connect their ads, calls and jobs, match the last 90 days, and walk you through booked jobs, revenue and cost per booked job by campaign. You keep the report.

Free Booked Jobs Audit

See what your ads really booked.

Pick one client. We'll connect it, match 90 days of paid jobs to ads, and walk you through cost per booked job by campaign on a short call.

  • One client, free
  • Read-only access
  • You keep the report

No spam. We'll reply to book a time.